Temperature and emotions : effects of physical temperature on responses to emotional advertising
Year of publication: |
March 2017
|
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Authors: | Bruno, Pascal ; Melnyk, Valentyna ; Völckner, Franziska |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 302-320
|
Subject: | Emotional advertising | International advertising | Environmental effects | Ambient temperature | Homeostasis | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Wetter | Weather | Werbepsychologie | Psychology of advertising | Klimawandel | Climate change |
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