Disintermediation in business-to-business service channels : mechanisms and challenges
Year of publication: |
2013
|
---|---|
Authors: | Nordin, Fredrik ; Brozovic, Danilo ; Holmlund, Maria |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 4, p. 179-192
|
Subject: | service | disintermediation | industrial marketing | intermediaries | servitization | business marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Unternehmensdienstleistung | Business services | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy |
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