Diskussionslinien der Entrepreneurial Marketing-Forschung : Ergebnisse einer Zitationsanalyse
Year of publication: |
2011
|
---|---|
Authors: | Kraus, Sascha ; Eggers, Fabian ; Harms, Rainer ; Hills, Gerald E. ; Hultmann, Claes |
Published in: |
Entrepreneurial marketing. - Wiesbaden : Gabler, ISBN 3-8349-3448-8. - 2011, p. 27-58
|
Subject: | Marketingtheorie | Marketing theory | Entrepreneurship | Entrepreneurship approach | Bibliometrie | Bibliometrics |
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