Disney in Spain (1930-1935)
Jose Bellido and Kathy Bowrey
| Year of publication: |
2018
|
|---|---|
| Authors: | Bellido, Jose ; Bowrey, Kathy |
| Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 60.2018, 8, p. 1277-1307
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| Subject: | Disney | trademarks | brands | licensing | folklore | marketing | children | appropriation | citrus industry | toys | Spanien | Spain | Markenführung | Brand management | Markenartikel | Brand | Zitrusfrucht | Citrus fruit | Kinder | Children | Lizenz | Licence | Markenrecht | Trademark law | Marketingmanagement | Marketing management | Zielgruppe | Target group | Spielwaren | Toys |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00076791.2017.1299129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012042171