Dispelling the collective myth of Chinese consumers: a new generation of brand-conscious individualists
Year of publication: |
2012
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Authors: | Ye, Lilly ; Bose, Mousumi ; Pelton, Lou |
Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 29.2012, 3 (27.4.), p. 190-202
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