Dispersion of marketing capabilities : impact on marketing's influence and business unit outcomes
Year of publication: |
2015
|
---|---|
Authors: | Krush, Michael T. ; Sohi, Ravipreet S. ; Saini, Amit |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 1, p. 32-51
|
Subject: | Marketing capabilities | Dispersion | Marketing influence | Business unit performance | Accountability | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Marketing |
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