Relationship between market orientation, entrepreneurial orientation, and firm performance in Thai SMEs : the mediating role of marketing capabilities
Year of publication: |
2018
|
---|---|
Authors: | Lekmat, Laddawan ; Selvarajah, Christopher T. ; Hewege, Chandana |
Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 17.2018, 3, p. 213-237
|
Subject: | market orientation | entrepreneurial orientation | marketing capabilities | firm performance | SMEs | Thailand | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Marketing | China |
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