Dissecting word-of-mouth's effectiveness and how to use it as a proconsumer tool
Bodo Lang; Rob Lawson
| Year of publication: |
2013
|
|---|---|
| Authors: | Lang, Bodo ; Lawson, Rob |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 25.2013, 4, p. 374-399
|
| Subject: | word-of-mouth communication | consumer protection | nonprofit | government | public sector | Virales Marketing | Viral marketing | Verbraucherschutz | Consumer protection | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234739