Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Mandy Hütter, Steven Sweldens
| Year of publication: |
August 2018
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|---|---|
| Authors: | Hütter, Mandy ; Sweldens, Steven |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 2, p. 320-349
|
| Subject: | attitudes | evaluative conditioning | evaluative learning | controllability | automaticity | multinomial processing tree models | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | USA | United States | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Errata enthalten in: Band 45.2018, Nr. 2, Seite 470 |
| Other identifiers: | 10.1093/jcr/ucx124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011900555