Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren
Year of publication: |
2010
|
---|---|
Authors: | Kratzer, Jan ; Lettl, Christopher |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovationsdiffusion | Innovation diffusion | Social Web | Social web | Niederlande | Netherlands | Kinder | Children | Mediennutzung | Media usage | Soziales Netzwerk | Social network |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 36, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 8, 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren
Kratzer, Jan, (2009)
-
Lead users in social networks of children
Molenmaker, Linda Porificacao, (2008)
-
Becker, Jan U., (2010)
- More ...
-
Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren
Kratzer, Jan, (2009)
-
Kratzer, Jan, (2011)
-
The social network position of lead users
Kratzer, Jan, (2016)
- More ...