Distinguishing operational customer relationship management and analytic customer relationship management : an organisational perspective
Year of publication: |
2008
|
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Authors: | Ranjan, Jayanthi ; Bhatnagar, Vishal |
Published in: |
International journal of logistics economics and globalisation. - Genève : Inderscience Enterprises, ISSN 1741-5373, ZDB-ID 2422773-0. - Vol. 1.2007/08, 3/4, p. 225-236
|
Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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