Distribution strategies for volume and premium brands in highly competitive consumer markets
Year of publication: |
2008
|
---|---|
Authors: | Parment, Anders |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 4, p. 250-265
|
Subject: | Kfz-Industrie | Automotive industry | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Wettbewerbsstrategie | Competitive strategy | Australien | Australia | EU-Staaten | EU countries |
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