Extent:
XV, 236 S.
graph. Darst.
19 cm
Series:
Uni-Taschenbücher ; 1364: UTB für Wissenschaft: Wirtschaftswissenschaften
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Einführung
Language: German
Notes:
Literaturverz. S. 221 - 231
ISBN: 3-437-40275-7
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000088296