Does culture affect consumer behaviour, when shopping on-line?
Year of publication: |
2018
|
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Authors: | Alaoui, Adnane ; Vianelli, Donata |
Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 105-113
|
Subject: | Culture | Cross-cultural | On-line shopping | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Kultur |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-319-92084-9_12 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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