Diversification strategies and failure rates in the Texas lodging industry : franchised versus company-operated hotels
Shih-Chuan Lin, Yoo Ri Kim
| Year of publication: |
2020
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|---|---|
| Authors: | Lin, Shih-Chuan ; Kim, Yoo Ri |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 88.2020, p. 1-10
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| Subject: | Brand diversification | Company-operated hotels | Failure rate | Franchised hotels | Geographic diversification | Segment diversification | Diversifikation | Diversification | Hotellerie | Hotel industry | Franchising | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102525 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293859