Do as you say, or I will : retail signal congruency in buy-online-pickup-in-store and negative word-of-mouth
Year of publication: |
2023
|
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Authors: | Jin, Yao ; Murfield, Monique L. Ueltschy ; Bock, Dora E. |
Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 44.2023, 1, p. 37-60
|
Subject: | BOPIS | Negative word of mouth | omnichannel | signal conflict | signaling theory | Signalling | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Theorie | Theory |
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