Do bad experiences loom larger than good ones? : the role of prior purchase experiences on the effectiveness of IS certifications
Year of publication: |
2020
|
---|---|
Authors: | Siegfried, Nils ; Winkler, Nane ; Benlian, Alexander |
Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 2116-7052, ZDB-ID 2390485-9. - Vol. 29.2020, 2, p. 79-101
|
Subject: | Expectation Confirmation Theory | Factorial Survey Method | IS Certifications | Trust | Experiment | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Theorie | Theory |
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