Strategic signaling through cloud service certifications : comparing the relative importance of certifications' assurances to companies and consumers
Year of publication: |
2019
|
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Authors: | Lansing, Jens ; Siegfried, Nils ; Sunyaev, Ali ; Benlian, Alexander |
Published in: |
The journal of strategic information systems : incorporating International Information Systems. - Amsterdam [u.a.] : Elsevier, ISSN 0963-8687, ZDB-ID 1099465-8. - Vol. 28.2019, 4, p. 1-23
|
Subject: | Assurance | Best-worst scaling | Certification | Cloud computing | Signaling theory | Cloud Computing | Signalling | Standardisierung | Standardization | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Asymmetrische Information | Asymmetric information |
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