Brand image perceptions across cultures : a study of symbolic and functional associations
Year of publication: |
2009
|
---|---|
Authors: | Salciuviene, Laura ; Ghauri, Pervez N. ; Mockaitis, Audra I. ; De Mattos, Claudio |
Published in: |
New challenges to international marketing ; 20. - London [u.a.] : Emarald, ISBN 978-1-84855-468-9. - 2009, p. 177-191
|
Subject: | Markenimage | Brand image | Wahrnehmung | Perception | Markenführung | Brand management | Litauen | Lithuania | Dänemark | Denmark |
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