Do CEO characteristics influence a firm's investment in brand equity? : evidence from Chinese listed firms
Year of publication: |
2022
|
---|---|
Authors: | He, Qiuqin ; Carrilero-Castillo, Agustín ; Gonzalez-Garcia, Joaquin |
Published in: |
International entrepreneurship and management journal. - Berlin : Springer Science+Business Media, ISSN 1555-1938, ZDB-ID 2191484-9. - Vol. 18.2022, 1, p. 73-87
|
Subject: | Brand equity | CEO’s characteristics | upper-echelons theory | overconfident | Führungskräfte | Managers | Markenimage | Brand image | China | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Aktiengesellschaft | Listed company |
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