Do CEOs' personal donations matter? : the impact of the CEO's personal donations on consumers' attitudes toward his/her company in China
Year of publication: |
2019
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Authors: | Yin, Cheng-Yue ; Bi, Nan ; Yu, Hong-Yan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 184-195
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Subject: | CEO donation | Corporate philanthropy | Consumer attitudes | CEO type | Consumer thinking style | Führungskräfte | Managers | Fundraising | Konsumentenverhalten | Consumer behaviour | China | Wohltätigkeit | Charity | Corporate Social Responsibility | Corporate social responsibility | Persönlichkeitspsychologie | Personality psychology |
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