Do channel members value supportive retail services? : why?
Zhi Pei; Ruiliang Yan
| Year of publication: |
2015
|
|---|---|
| Authors: | Pei, Zhi ; Yan, Ruiliang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 6, p. 1350-1358
|
| Subject: | Marketing strategy | Retailing | Retail services | Channel coordination | Modeling | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530594