Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Year of publication: |
2011
|
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Authors: | Yan, Ruiliang ; Pei, Zhi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 4, p. 377-384
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Subject: | Rundreiseproblem | Travelling salesman problem | Online-Marketing | Internet marketing | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Spieltheorie | Game theory |
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