Do companions really enhance shopping? : assessing social lift over forms of shopper value in Mexico
José-Domingo Mora, Eva M. González
| Year of publication: |
2016
|
|---|---|
| Authors: | Mora, José-Domingo ; González, Eva M. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 228-239
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| Subject: | Retail | Shopping center | Companions | Group shopping | Social lift | Mexico | Mexiko | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.10.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434170