Trait and image interaction : in ecotourism preference
Year of publication: |
2010
|
---|---|
Authors: | Krider, Robert E. ; Arguello, Ariana ; Campbell, Colin ; Mora, José-Domingo |
Published in: |
Annals of tourism research : ATR ; a social sciences journal. - Kidlington : Elsevier, ISSN 0160-7383, ZDB-ID 449123-3. - Vol. 37.2010, 3, p. 779-801
|
Subject: | Ökotourismus | Ecotourism | Markenimage | Brand image | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour |
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