Do consumers have brand attitudes?
John L. Lastovicka; E. H. Bonfield
| Year of publication: |
1982
|
|---|---|
| Authors: | Lastovicka, John L. ; Bonfield, E. H. |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 2.1982, 1, p. 57-75
|
| Subject: | Markenartikel | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002381251