Do corporate social responsibility (CSR) initiatives boost customer retention in the hotel industry? : a moderation-mediation approach
Shalini Srivastava and Nidhi Singh
| Year of publication: |
2021
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|---|---|
| Authors: | Srivastava, Shalini ; Singh, Nidhi |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 4, p. 459-485
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| Subject: | company reputation | CSR | customer satisfaction | customer-company identification | stakeholder approach | Corporate Social Responsibility | Corporate social responsibility | Hotellerie | Hotel industry | Stakeholder | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2021.1841705 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549269