Do corporate social responsibility (CSR) initiatives boost customer retention in the hotel industry? : a moderation-mediation approach
Year of publication: |
2021
|
---|---|
Authors: | Srivastava, Shalini ; Singh, Nidhi |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 4, p. 459-485
|
Subject: | company reputation | CSR | customer satisfaction | customer-company identification | stakeholder approach | Corporate Social Responsibility | Corporate social responsibility | Hotellerie | Hotel industry | Stakeholder | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
-
O'Connor, Peter, (2022)
-
Aslam, Ejaz, (2023)
-
Fam, Kim Shyan, (2023)
- More ...
-
Towards engagement through empowerment : a study on private sector managers
Srivastava, Shalini, (2020)
-
Consumer preference and satisfaction of M-wallets : a study on North Indian consumers
Singh, Nidhi, (2017)
-
Srivastava, Shalini, (2020)
- More ...