Do costly options lead to better outcomes? : how the protestant work ethic influences the cost-benefit heuristic in goal pursuit
Year of publication: |
August 2017
|
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Authors: | Cheng, Yimin ; Mukhopadhyay, Anirban ; Schrift, Rom Y. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 4, p. 636-649
|
Subject: | Protestant Work Ethic | core belief | lay theories | cost–benefit heuristics | price-quality relationship | Kosten | Costs | Core | Heuristik | Heuristics | Theorie | Theory |
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