Follow your heart or your mind : the effect of consumption frequency on consumers’ reliance on feelings
Year of publication: |
2024
|
---|---|
Authors: | Cheng, Yimin ; Zhang, Kuangjie ; Zhuang, Xuhong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 175.2024, Art.-No. 114543, p. 1-12
|
Subject: | Consumption frequency | Rare occasion | Reliance on feelings | Reliance on reasons | Scope insensitivity |
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