Do customer relationships mitigate or amplify failure responses?
Year of publication: |
2013
|
---|---|
Authors: | Kaltcheva, Velitchka D. ; Winsor, Robert D. ; Parasuraman, A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 4, p. 525-532
|
Subject: | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
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