Do discount presentations influence gift purchase intentions and attitudes of Chinese outbound tourists?
Year of publication: |
2021
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Authors: | Wang, Di ; Martin, Brett ; Yao, Jun |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 60.2021, 5, p. 1104-1122
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Subject: | Chinese outbound tourists | cultural acknowledgment | destination attitude | discount presentation | purchase intention | Urlaubsverhalten | Holiday behaviour | Internationaler Tourismus | International tourism | China | Konsumentenverhalten | Consumer behaviour | Chinesen | Chinese (People) |
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