Do DVRs Influence Sales?
Year of publication: |
2010
|
---|---|
Authors: | Bronnenberg, Bart J. ; Dubé, Jean-Pierre ; Mela, Carl F. |
Publisher: |
[S.l.] : SSRN |
Subject: | Verkauf | Selling | Verkaufspersonal | Salespeople | Absatz | Sales | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (33 p) |
---|---|
Series: | Chicago Booth Research Paper ; No. 10-08 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2009 erstellt |
Classification: | L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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