Do ethical values work? : a quantitative study of the impact of fair trade coffee on consumer behavior
Year of publication: |
2010
|
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Authors: | Cailleba, Patrice ; Casteran, Herbert |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 97.2010, 4, p. 613-624
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Subject: | Fairer Handel | Fair trade | Kaffee | Coffee | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Frankreich | France |
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