Do incentives to review help the market? : evidence from a field experiment on Airbnb
Andrey Fradkin, David Holtz
| Year of publication: |
2023
|
|---|---|
| Authors: | Fradkin, Andrey ; Holtz, David |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 5, p. 853-865
|
| Subject: | digital platforms | field experiments | market design | reputation | word-of-mouth | Feldforschung | Field research | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing | Reputation | Anreiz | Incentives | Experiment | Marktmechanismus | Market mechanism |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.1439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014393381