Do institutional investors favor firms with greater brand equity? : an empirical investigation of investments in US lodging firms
Year of publication: |
2010
|
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Authors: | Oak, Seonghee ; Dalbor, Michael C. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 22.2010, 1, p. 24-40
|
Subject: | Hotellerie | Hotel industry | Markenimage | Brand image | Werbung | Advertising | Institutioneller Investor | Institutional investor | USA | United States |
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