Do interruptions pay off? : effects of interruptive ads on consumers' willingness to pay
Year of publication: |
2011
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Authors: | Acquisti, Alessandro ; Spiekermann, Sarah |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 4, p. 226-240
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Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment |
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