Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling?
Year of publication: |
2011
|
---|---|
Authors: | Doong, Her-sen ; Wang, Hui-chih |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 10.2011, 1/6, p. 595-604
|
Subject: | Online-Handel | Online retailing | Personalisierung | Personalization | Agentenbasierte Modellierung | Agent-based modeling | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
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