Do Mexican companies culturally adapt their websites?
Year of publication: |
2010
|
---|---|
Authors: | González-Trejo, Elí Samuel |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 4, p. 480-493
|
Subject: | Strategisches Management | Strategic management | Werbewirkung | Advertising effects | Website | Standardisierung | Standardization | Internationales Marketing | International marketing | Mexiko | Mexico |
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