Do mobile CRM services appeal to loyalty program customers?
Year of publication: |
2009
|
---|---|
Authors: | Liljander, Veronica ; Polsa, Pia ; Forsberg, Kim |
Published in: |
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-154-4. - 2009, p. 59-76
|
Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Fluggesellschaft | Airline | Empirische Methode | Empirical method |
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