Do perceptions of switching costs vary across customers' household purchase decision roles?
Goitom Tesfom
| Year of publication: |
2022
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|---|---|
| Authors: | Tesfom, Goitom |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 4, p. 511-529
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| Subject: | customer perception | decision roles | subscription service | Switching costs | switching intentions | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2021.2001352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415455