Do private labels increase retailer bargaining power?
| Year of publication: |
2010
|
|---|---|
| Authors: | Meza, Sergio ; Sudhir, K. |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 8.2010, 3, p. 333-363
|
| Publisher: |
Springer |
| Subject: | Store brands | Retailing | Private labels | Bargaining breakfast cereal | Positioning | Channels |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526446