Positioning of Store Brands
Year of publication: |
2002
|
---|---|
Authors: | Sayman, Serdar ; Hoch, Stephen J. ; Raju, Jagmohan S. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 21.2002, 4, p. 378-397
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Store Brands | Private Labels | Positioning | Retailing | Game Theory | Competition |
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