Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Chandan Parsad, Sanjeev Prashar, T. Sai Vijay, Mukesh Kumar
| Year of publication: |
2021
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|---|---|
| Authors: | Parsad, Chandan ; Prashar, Sanjeev ; Vijay, T. Sai ; Kumar, Mukesh |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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| Subject: | Hedonic shopping value | Impulse buying | Impulse buying tendency | Mood clarity | Mood monitoring | Mood repair | Regulatory focus | Utilitarian shopping value | Konsumentenverhalten | Consumer behaviour | Emotion | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102554 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581915