Do reward programs truly build loyalty for lodging industry?
Hsin-Hui "Sunny"Hu; Chun-Te Huang; Po-Tsang Chen
| Year of publication: |
2010
|
|---|---|
| Authors: | Hu, Hsin-hui Sunny ; Huang, Chun-te ; Chen, Po-tsang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 29.2010, 1, p. 128-135
|
| Subject: | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindungsprogramm | Loyalty program | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964245