Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Year of publication: |
2023
|
---|---|
Authors: | Li, Yinxing ; Xing, Aijing ; Terui, Nobuhiko |
Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 15.2023, 2, p. 107-128
|
Subject: | customer loyalty | customer satisfaction index model | finite-mixture modeling | loyalty program | structural equation model | zone of tolerance | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Dienstleistungsqualität | Service quality |
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