Do sensory ad appeals influence brand attitude?
Year of publication: |
2012
|
---|---|
Authors: | Yoon, Sung-joon ; Park, Ji Eun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 11, p. 1534-1542
|
Subject: | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Kaufentscheidung | Purchase decision | Kaffeehandel | Coffee trade |
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