Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? : a behavioral intention analysis
Year of publication: |
2024
|
---|---|
Authors: | Gil-Cordero, Eloy ; Maldonado-López, Belén ; Ledesma-Chaves, Pablo ; García-Guzmán, Ana |
Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 30.2024, 2/3, p. 421-449
|
Subject: | Behavioral intention | Effort expectancy | Metaverse | Performance expectancy | PLS-SEM |
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