Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
Year of publication: |
2023
|
---|---|
Authors: | Gil-Cordero, Eloy ; Ledesma-Chaves, Pablo ; Baena-Luna, Pedro |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 4, p. 955-970
|
Subject: | Zara <Firma> | Coronavirus | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mode | Fashion | Befragung | Interview | Spanien | Spain | 2021 |
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