Do the subcomponents of country of origin trigger purchase intentions? : a conceptual model of consumer perceptions
Year of publication: |
2015
|
---|---|
Authors: | Aali, Abdulrahman Yousef al- ; Randheer, Kokku ; Hasin, Shafiullah |
Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 25.2015, 4, p. 627-640
|
Subject: | Country of origin (COO) model | Decomposition of COO | Marketing variables | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
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