Do UK universities communicate their brands effectively through their websites?
Chris Chapleo, María Victoria Carrillo Durán and Ana Castillo Díaz
| Year of publication: |
2011
|
|---|---|
| Authors: | Chapleo, Chris ; Durán, María Victoria Carrillo ; Díaz, Ana Castillo |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 21.2011, 1, p. 25-46
|
| Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Online-Marketing | Internet marketing | Website | Markenführung | Brand management | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295476